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Thesis about impulse buying

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In: Business and Management. Impulse buying is a sudden, compelling, hedonically complex purchase behavior in which the rapidity of the impulse purchase decision precludes any thoughtful, deliberate consideration of alternatives Kacen, The speed of purchase decision prevents from any thoughts, considerations and studying other options or alternatives. Rook defines an impulse buying as follows: when a consumer experiences a sudden, often powerful, and persistent urge to buy something immediately.
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Essay: Impulse buying

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Research Proposal on Impulse Buying Behaviour - Term Paper

Hope that you and your family are all well. As a good friend I felt obliged to let you know a few things about impulse buying, so temptation does not get the better of you. If you have noticed, many retailers use smart tactics to encourage impulse buying. Firstly retailers are likely to have end of season sales "everything must go". The word sale is usually imprinted all over the shop causing a visual stimulation to the customers. This may lead to the buying of unnecessary products.
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What is Impulsive Buying?

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Argument Essay BIG 3
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In impulse buying a product is purchased spontaneously which is unplanned it could be anything,; a service, existing and new products to which the consumers are generally attracted because of various factors. Barratt, Rook stated that consumer gets attracted towards a product to buy it without considering its consequences of delaying a product to fill a pre-determined need. It is very much possible that consumer may experience positive and negative consequences of a product bought through impulsive buying after its post purchase evaluation. There are many researchers who have worked extensively on this topic and come up with more or less same definition and amplification of impulse buying.
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