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La-Z-Boy (A) Case Study Analysis & Solution
Y-Z-Boy: Business Analysis - 67 Words | Bartleby
Our data expertise and high-end creative team produce high-performing, high-converting email marketing campaigns for customer acquisition and loyalty programs. Email marketing offers a highly cost-effective and efficient way to reach both current and prospective customers. With the ability to select from hundreds of consumer attributes and access the highest-quality, opt-in email lists, our targeted data is the foundation for high-performing email campaigns. Your database of loyal customers is one of the most valuable tools you have at your disposal. Effectively managing that data, however, can be a constant challenge. Managing your customer data for segmentation, personalization, and automation is both a necessity and hindrance for many marketers. In this case study, learn how a popular furniture retailer leverages hyper-local email acquisition strategies to reach relevant customer segments and drive high conversion rates.
Customer Success Stories
Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just management is poised to implement a new strategy that involves a heavy investment in brand advertising, a complete overhaul of the retail organization and a fundamentally new manufacturing system, the industry experiences a catastrophic downturn. Should he continue to invest in a highly speculative strategy or rein in investment and preserve cash? Brushing up HBR fundamentals will provide a strong base for investigative reading.
Chris and Lisa Washko purchased their first La-Z-Boy store, located in Colorado Springs, Colorado, in and quickly grew the store from a lagging performer to one of the top ten sales performers in the country. At the time, the four showrooms were operating under the Tolle Furniture Group, LLC, a bankruptcy court receivership estate, after the previous owner encountered financial problems and ceased operations. Operating as La-Z-Boy Seattle, a franchise of La-Z-Boy Incorporated, the acquisition of the four showrooms was completed in , and the Washkos immediately worked to renegotiate their leases and upgrade the showrooms to showcase the latest furniture brands of the company. After turning the franchise around and opening new showrooms in Issaquah and Lacey, as well as a distribution facility in Kent, the Washkos sold the franchise back to La-Z-Boy Incorporated on September 15, To help clients navigate legal issues and potential disruptions during these unsteady times, we have assembled vital resources in a number of areas.